I'm Sofi

I approach design and life with curiosity — drawn to complexity, open to unexpected directions, and always looking for simple solutions.

Somewhere between places

About

About me

I’m a Communication Designer focused on turning complexity into clear, intuitive experiences. I combine design strategy and visual craft to create solutions that are purposeful, engaging, and thoughtfully considered.

Living and working in different places around the world has shaped the way I think and design — teaching me to adapt quickly, question assumptions, and approach problems from different perspectives. I’m naturally curious and interested in exploring how emerging technologies can expand what’s possible in design and open up new ways of creating.

Noah miles, web designer and developer
Project mockup

Experience

Place

role

Year

Around the World

Work and Tarvel

2023-2026

Around the World

Work and Tarvel

2023-2026

LAB University Lahti

Packaging and Brand Design

2022

LAB University Lahti

Packaging and Brand Design

2022

Heine/Lenz/Zizka Berlin

Design Internship

2022

Heine/Lenz/Zizka Berlin

Design Internship

2022

HfG Schwäbisch Gmünd

Communication Design (BA)

2020-2023

HfG Schwäbisch Gmünd

Communication Design (BA)

2020-2023

Core Skills

Skills

I approach every challenge with curiosity, openness, and a drive to grow as person and a designer.

User-Centered Thinking

Understanding people, their needs, behaviors, and pain points — and translating those insights into clear design decisions.

UX Research

Usaility Testing

IA

User Interviews

Journey Mapping

User-Centered Thinking

Understanding people, their needs, behaviors, and pain points — and translating those insights into clear design decisions.

UX Research

Usaility Testing

IA

User Interviews

Journey Mapping

Problem solving

Breaking down complex problems, defining the right problem to solve, and developing thoughtful, structured solutions.

Problem Framing

UX Strategy

AI-Assisted Design

Design Thinking

Systems Thinking

Problem solving

Breaking down complex problems, defining the right problem to solve, and developing thoughtful, structured solutions.

Problem Framing

UX Strategy

AI-Assisted Design

Design Thinking

Systems Thinking

Visual & Interaction Design

Creating intuitive interfaces with strong visual hierarchy, interaction patterns, and attention to detail — from early concepts to refined UI.

UI Design

Design Systems

Microinteractions

Interaction Design

Visual Hierachy

Visual & Interaction Design

Creating intuitive interfaces with strong visual hierarchy, interaction patterns, and attention to detail — from early concepts to refined UI.

UI Design

Design Systems

Microinteractions

Interaction Design

Visual Hierachy

FACts

FActs

The person behind the designs.

I left by myself with no return ticket.

After studying Design, I started travelling solo with no fixed plan or final destination. From European cities to the Australian outback, South Africa, Asia, a tiny island in the Great Barrier Reef, and a stop in South America — I followed curiosity wherever it took me.

I left with no return ticket.

After studying Design, I started travelling solo with no fixed plan or final destination. From European cities to the Australian outback, South Africa, Asia, a tiny island in the Great Barrier Reef, and a stop in South America — I followed curiosity wherever it took me.

I left by myself with no return ticket.

After studying Design, I started travelling solo with no fixed plan or final destination. From European cities to the Australian outback, South Africa, Asia, a tiny island in the Great Barrier Reef, and a stop in South America — I followed curiosity wherever it took me.

I like things simple.

Studying at HfG Schwäbisch Gmünd taught me to work problem-solving, remove the unnecessary, and make every detail count — a mindset I’ve come to appreciate both as a designer and throughout my life as a traveller.

I like things simple.

Studying at HfG Schwäbisch Gmünd taught me to work problem-solving, remove the unnecessary, and make every detail count — a mindset I’ve come to appreciate both as a designer and throughout my life as a traveller.

My shower is my best brainstorming room.

There’s something about warm water, no distractions, and letting your mind wander. It’s probably why I love a good shower break whenever I’m stuck in a creative block or facing a little brain fog — and why I think every office deserves one.

My shower is my best brainstorming room.

There’s something about warm water, no distractions, and letting your mind wander. It’s probably why I love a good shower break whenever I’m stuck in a creative block or facing a little brain fog — and why I think every office deserves a shower.

My shower is my best brainstorming room.

There’s something about warm water, no distractions, and letting your mind wander. It’s probably why I love a good shower break whenever I’m stuck in a creative block or facing a little brain fog — and why I think every office deserves one.

( That's a wrap )

And now,

what's next?